We are inundated with information constantly. I myself confess to be a self-proclaimed info-philiac. But at times I feel overwhelmed with the barrage of emails, texts, phone calls, voice mails. We’ve all felt it at one time or another. And we’ve all sought to manage the chaos is our own ways. I’ve been through the 7 habits, the GTD method, as well as dozens of other leadership courses through various vendors. In the end I am a big believer that you have to find blaze your own trail while infusing the best practices that are the most effective for your personal management style.
It was 5 years my boss introduced me to what at the time I thought was a revolutionary product. For those of your in the sales world I would be surprised if you have not of Xobni. This tiny plugin for Microsoft Outlook did something amazing. It didn’t organize my email, it helped shape my relationships. Within minutes of installing it I was hooked. For those unfamiliar with the product, in a nutshell it scours your email for information about contacts, and develops neural networks to map out relationships, both for yourself and those that email you.
For those of you in careers where you manage relationships(aren’t we all), this can be an invaluable tool to start you out on improving your CRM skills by allowing you to focus on the key discussions happening in your professional network. About the only thing missing seems to be integration with a larger scale CRM solution such as the dreaded Salesforce. I think Xobni’s product managers are probably sleeping on this one or lacking serious strategic direction.
I recently checked on their new products and they have added support for Gmail (kudos) with social media and personal/professional network integration. Hoovers puts their annual revenue at 1.3M. For a technology company that’s been around for almost 7 years, it’s not so not likely that they’ll be taking off anytime soon unless they develop some stronger business strategies. Jeff, if you’re reading this, I think you need to acknowledge the landscape is changing for email startups. The product has great potential; perhaps it’s time to shift the positioning of the product to focus on relationships from a project execution perspective.
Use the competitive advantage you have in neural mapping, (1) add in enterprise support, (2) enhance your natural language processing capabilities (3) then integrate it with a project management solution that enables businesses to track the effectiveness of resources applied to projects. I think you can see how this would be be much Smartr.